Is the Fenty Effect Over? Inside the $2.8B LVMH Drama

The dominance of Fenty Beauty in the beauty industry truly needs to be studied. But right now, the market disagrees, as luxury conglomerate LVMH looks to sell 50% of Fenty Beauty. Rihanna’s response? Implement a new Whatsapp AI companion named Rose Amber after one of the shades of her Gloss Bomb Universal Lip Luminizer. Since LVMH hasn’t officially sold their piece of the share yet, Fenty Beauty can rest (for now). 00:35 Who is Rihanna? 1:23 Fenty Beauty Origins 3:03 The Ingredient Breakdown behind her products 5:19 Fenty Beauty’s Future Special Thanks to: 1. InciDecoder for their in depth ingredient lists of all of fenty’s products 2. All other creators mentioned in the video Make sure to follow the rest of our socials and visit the website in the link in our bio! instagram: @theflawlesstruth Most media is sourced in the video, and if not provided, are from Google or from Fenty Beauty social media (on youtube, tiktok, instagram, etc). In addition, Section 107 of the Copyright act "provides the statutory framework for determining whether something is a fair use and identifies certain types of uses —such as criticism, comment, news reporting, teaching, scholarship, and research — as examples of activities that may qualify as fair use" (meaning we don't need explicit permission to use photos). The Flawless Truth uses these images for teaching/commentary/news report! Other sources (to research this video, etc) can be found in the link in our bio. #cosmetics #fentybeauty #rihanna #target #tiktok #fenty #celebrity #glossbomb #robynfenty #lvmh #louisvuitton #superbowl #softlitfoundation #foundation #fentyskin #viral #homepage #fentyhair #fentyeaudeparfum #beauty #whatsapp #ai #roseamber