We Know Exactly Why Steph Curry Left Under Armour
The entirely avoidable disaster that was Steph Curry and Under Armour... 👉 Want to support the channel? Spend $30, Get $30 & Cash Back ANYWHERE online with Rakuten https://www.rakuten.com/r/BALLER1322?... 👉 Want to make a contribution to the channel? You the real MVP https://cash.app/$joshcarsonjc3 🎥 From Almost LEAVING Under Armour to Curry Brand- How Stephen Curry got his Own Brand like Jordan    • From Almost LEAVING Under Armour to Curry ...  📝 The Biggest Failure In a Century of Sneakers (Nick Engvall's story) https://outsidepods.substack.com/p/th... -------------------------------------------- ➡️ What is Topic Tackle by Josh Carson JC3? Basketball storytelling through mini-documentaries/video essays is our channel's mission and we tackle a new topic in each video to deliver just that. -------------------------------------------- “He himself bore our sins in his body on the cross, so that we might die to sins and live for righteousness; 'by his wounds you have been healed.'" 1 Peter 2:24 -------------------------------------------- Inquiries: [email protected] [email protected] -------------------------------------------- Steph Curry’s rise in 2015 transformed both the NBA and the sneaker world, helping Under Armour briefly surge as he became the face of its basketball line — even launching his own Curry Brand in 2020 and signed a lifetime-style deal packed with stock and incentives in 2023. But despite quality products, Under Armour never truly connected with basketball sneaker culture, missing the mark on marketing, design, and storytelling, which ultimately stalled sales and turned one of the game’s biggest opportunities into what some industry veterans call a historic failure. Now, a decade after fans ditched Nikes for Curry's, Steph has officially parted ways with Under Armour, retaining rights to his brand and leaving the future of both Curry Brand and UA Basketball in question as he decides whether to join a new sneaker giant or go fully independent. -------------------------------------------- #stephcurry #underarmour #nike #warriors #goldenstatewarriors #topictackle #nba #basketball
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