Why Nike Doesn't Like Roger Federer

Zendaya: the Hollywood superstar with two Emmys, a Golden Globe, and 180 million Instagram followers. Instead of the usual suspects like Nike or Adidas, she signed with On. So, what is going On? Let's rewind. Tennis legend Roger Federer, once Nike's poster boy, made headlines by leaving the swoosh - and joining On. Think of it as the sportswear equivalent of breaking up with the popular kid to start a garage band – and becoming a rockstar. On went from garden hose prototypes to billion-dollar sales in just a few years. On's secret? Innovation, direct sales, and a touch of Swiss precision. Even The Rock gave them a free Super Bowl shoutout. Is Nike sweating? With Zendaya and Federer, On is climbing faster than your heart rate on a treadmill. Check out our latest video to see how On is turning the sportswear game upside down – one cloud at a time. ⏱ Timestamps 00:00 What is On? 01:44 Nike vs On 02:16 The Rise 04:47 The Strategy 09:00 The IPO 12:00 The Future 🎬 About Athletic Interest is a video essay series that investigates business stories from the world of sports. ✅ Follow Email list: https://athleticinterest.substack.com/ Instagram:   / athleticinterest   🍿 Watch more Most popular: https://bit.ly/36ZZ3Qe Latest video: https://bit.ly/2MpsDW6 #federer #on #nike #zendaya