How To Be A Growth Designer AMA with Kristina Volchek

Growth Designer roles have exploded. (75% in the last decade) However, most designers don’t know… How to speak the language of business How to focus on outcomes vs aesthetics How to grow skills to transition to growth How to show revenue impact in portfolios Designers are completely unprepared. That’s where I come in! I’ve partnered with Gamma(more on that later) To host this Ask Me Anything with Kristina Volchek We’re diving into How To Be A Growth Designer: 1. Fundamental skills for growth design 2. Growth vs Product Design portfolios 3. Should you freelance or in-house? And all of your questions! Kristina is a Sr. Product Designer turned Growth Designer. If you’re a designer who cares about communicating your business impact 💰 then this conversation is for you. Gamma is dropping something new… 🤫 Can’t say yet, but watch this space closely: https://gamma.app/ #gammapartner #madewithgamma 📚 RESOURCES MENTIONED UX Playbook - https://uxplaybook.org/ 🔗 CONNECT WITH KRISTINA 📩 Newsletter - https://blog.kristi.digital/ 👥 LinkedIn -   / kristi-digital   💻 Website - https://kristi.digital/ 📸 Instagram -   / kristismart   🐦 Twitter - https://x.com/kristi_digital 🔗 CONNECT WITH CHRIS 📩 Newsletter - https://newsletter.uxplaybook.org/ 👥 LinkedIn -   / uxchrisnguyen   💻 Website - https://cjh.design/ 📸 Instagram -   / uxchrisnguyen   🧵 Threads - https://www.threads.net/@uxchrisnguyen 🎥 YouTube -    / @uxchrisnguyen   🐦 Twitter - https://x.com/uxchrisnguyen 🎙 ABOUT THE PODCAST The Design of Everyday People is the bi-monthly Live that delves into the minds of design experts on different topics to help folks level up their careers and answer all the burning questions you may have during a live Q&A event. 📌 If you’re enjoying our Live, sign up here to get notified: https://live.uxplaybook.org/ ⌚️TIMESTAMPS: 00:00 Intro 04:20 Introduction About Kristina Volchek 06:12 Topic Covered 06:55 Kristina’s Journey Into Growth Design 11:26 What Is A Growth Designer? 12:46 Growth Design Vs. Product Design Differences 14:36 Fundamental Skills to Transition Into the Field 16:57 The Importance of Storytelling To Growth Designers 19:08 How Portfolio Should Look Like For Growth Design 21:25 The Importance of Visual Work 23:27 Should You Freelance or In-house? 26:56 Where Are You in Your Career Journey? 30:30 The Differences in Positioning Strategies 33:26 Working with Developers 37:59 Must-Read Books for Aspiring Growth Designers 40:48 What Does Understanding The Business Mean? 45:22 Should You Jump Into Growth Design as a Junior? 48:39 How to Uncover Hidden Internal Operations From Clients 50:50 What Areas Should a T-Shaped UX Engineer Focus On? 54:05 Tips To Build Relationship With Product Manager 55:45 Building Trust With Stakeholders Without A Title 57:41 Signs You Want to Become a Growth Designer 01:01:57 Outro