rectangles.fm is here!

I’ve been working on this for months (thinking about it for years) I’m finally ready to share this… Introducing rectangles® It’s my new chapter It’s what I think we need It’s designed to be tactical It’s problems we care about It’s solutions that worked for us It’s conversations worth having Why? Because NOT every designer is lucky enough to: Have a career blueprint Have a great boss/mentor Have a clear sense of purpose Have a roadmap for this AI shift Have experience in hard convos Have a playbook for skill building Have the promotion they deserve My goal is to tackle the exact problems designers face by sharing stories from people who have been through them, and how they solved them. Having conversations I wished I’d had years ago, with you in the room. On this livestream, I’ll share the behind the scenes: 1. Naming framework 2. Branding process 3. New website And more + all your questions. If you’ve ever thought, “I wanna launch my own brand” or “I wonder what build a creator brand looks like” This one’s for you. — Brought to you by our friends at @Pitchhq My go-to for slides. Gorgeous templates. Millions of free assets. Custom fonts. Video embeds. Plus I’ll share a special announcement from Pitch, live. For presentations made for designers, try Pitch: https://pitch.com/?utm_medium=paid-in... 📚 RESOURCES MENTIONED UX Playbook - https://uxplaybook.org/ 🔗 CONNECT WITH CHRIS 📩 Newsletter - https://newsletter.uxplaybook.org/ 👥 LinkedIn -   / uxchrisnguyen   💻 Website - https://cjh.design/ 📸 Instagram -   / uxchrisnguyen   🧵 Threads - https://www.threads.net/@uxchrisnguyen 🎥 YouTube -    / @uxchrisnguyen   🐦 Twitter - https://x.com/uxchrisnguyen 🎙️ Podcast - https://live.uxplaybook.org 🎙 ABOUT THE PODCAST The Design of Everyday People is the bi-monthly Live that delves into the minds of design experts on different topics to help folks level up their careers and answer all the burning questions you may have during a live Q&A event. 📌 If you’re enjoying our Live, sign up here to get notified: https://live.uxplaybook.org/ ⌚️TIMESTAMPS: 00:00 Intro 07:58 Rectangles®001: Why A New Brand 11:08 3 Reasons Why I Struggled To Start 23:20 The Naming Framework 35:28 Name That Brand: The SMILE Game 55:36 The Naming Pipeline: How to Combine All Three 01:20:05 Branding: Finding Designer Jonas 01:29:13 Do You Think Free Work Is Necessary? 01:32:45 Three Directions: Physical, Industrial, Human 01:38:04 Refining The Word Mark 01:39:47 Film Photography With AI 01:43:19 Materials, Ink Bleeds & Thumbnails 01:47:32 The Website: Finding Designer Ashwin 01:54:37 3 Directions: Signal Archives, Encoded Blocks, Layered Editorial 02:02:36 Discovering “Rectangle” Inside Figma 02:23:54 The Final Website Reveal & Walkthrough 02:30:37 The Mission: Craft, Careers, Calling 02:34:34 Q&A Session 02:45:35 Outro