What Social Media Managers Actually Do? Ft. Binoli Zaveri

In this episode, we sit down with Binoli Zaveri, a social media manager and publicist who works closely with architects and designers. She shares deep insights into what social media management actually looks like behind the scenes, how brands can grow sustainably, and why chasing virality may not always be the right strategy. From managing client expectations to retaining long-term relationships, Binoli breaks down the real challenges and opportunities in the social media industry. If you're a brand owner, creative professional, architect, designer, or someone who wants to become a social media manager, this conversation is packed with practical insights. -------------------------------------- Social Media Handles: The Bhartiya Podcast (IG): https://www.instagram.com/thebhartiya... Binoli Zaveri(IG): https://www.instagram.com/binolizaver... ----------------------------- Your Intro by Audionautix is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/... Artist: http://audionautix.com/ ----------------------------- Time Stamps: 0:00 Precap 02:00 Introduction to Binoli Zaveri 02:50 Job of a social media manager 06:15 How to deliver variation to all clients? 09:10 Three ways Social Media management can be done 15:20 Does it hurt a brand to run after virality? 19:30 Why Binoli focuses only towards Architects and designers 27:15 Clients involvement in the process 34:30 How does social media manager retain clients? 38:00 Interpersonal relationships with client 44:35 Things to look for in a social media manager 46:30 Reasons clients leave 51:30 What can social media manager guarantee 59:15 What does she do as a publicist 01:04:45 Is social media management easiest field to get in? 01:07:26 Is Linked in worth it? 01:10:50 For people who wants to be social media manager