From Shopify to Showroom | Building Isabella Ep. 9

This week, I took another step in bringing Isabella, my family’s 68-year-old Danish camping brand, to North America. From building our Shopify site to renting a camper van to create social content, this week was all about momentum. What started as calls, sketches, and digital plans is beginning to take real shape. One dealership, one partnership, one setup at a time. Rooted in Canvas documents the journey of building Isabella in America: the small wins, the setbacks, and everything in between.