Inside Isabella HQ | Touring a 70-Year-Old Danish Manufacturer | Building Isabella Ep. 7

I traveled to our Isabella Headquarters in Vejle, Denmark for our annual Sales Kickoff meeting and in this video, I’m taking you behind the doors of HQ. Isabella was founded in 1957 by my grandfather Søren Odgaard, and over the past 68 years, we’ve grown into one of Europe’s leading premium camping brands. In this short walkthrough, I’ll share some of the hidden stories behind our headquarters, from the special Isabella car to Isabella Forest, and what it means to carry our heritage forward as we expand Isabella into North America. This series documents my journey of bringing Isabella to the United States. Subscribe if you want a front-row seat as I share the wins, lessons, and behind-the-scenes stories of building a European legacy brand in North America.