$150 million to scale your game?

Tilting Point just raised $150 million for user acquisition. In other words, it could be used to scale your game (or app!). In this episode of Growth Masterminds, host John Koetsier chats with Asi Burak, Chief Business Officer at Tilting Point about what they look for in a game or app. They talk about improving monetization and retention in games, the importance of data and iteration, and how Tilting Point successfully scaled marketing for major titles like SpongeBob, Star Trek, Warhammer, and more. Burak shares insights on Tilting Point's unique business model, which offers non-dilutive marketing capital and expert UA strategies. They delve into the evolution of the mobile gaming market, cross-platform opportunities, and the future of game monetization. This episode is packed with valuable advice for developers looking to scale their games and maximize their revenue. 00:00 Introduction to Growth Mastermind's Podcast 02:12 The Evolution of Tilting Point 05:05 Funding and Investment Strategies 08:12 The Importance of Data and Expertise 10:14 Challenges and Adaptations in UA 12:22 Collaborating with Developers for Success 16:18 Investor Expectations and Negotiations 16:50 Non-Dilutive Funding Model 18:21 Advice for Indie Developers 19:25 Persistence and Success Stories 21:45 Investment Strategies and Game Potential 24:13 Future of Gaming Industry 28:31 Cross-Platform and B2C Trends 30:16 Conclusion and Final Thoughts