LTV vs CPI: a winning strategy for mobile

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously. But how do you consistently achieve that? With a full app lifecycle strategy. In this episode of Growth Masterminds, host John Koetsier speaks with Roberto Sbrolla, Head of Growth at AppAgent, about the critical importance of maintaining a higher Lifetime Value (LTV) than Cost Per Install (CPI) in mobile gaming. Roberto, a 15-year veteran in digital marketing, outlines key strategies and tactics to achieve this balance consistently. From understanding market positioning and leveraging creative strategies to optimizing user acquisition and monetization, this podcast delves into various levers that can be pulled to maintain a sustainable and profitable mobile game business. Whether you're looking to compete head-to-head with industry giants, find your niche, or innovate and create a new market, this episode offers valuable insights into making it happen. 00:00 Introduction to Growth Masterminds 00:51 The Importance of LTV and CPI in Mobile Games 02:24 Strategies for Achieving Higher LTV than CPI 02:41 Competitive Positioning in the Mobile Game Market 04:22 The Role of Funding in Strategy Execution 04:47 Niche Markets and Innovation 13:55 The Importance of Market Research 15:44 Leveraging CPI for Competitive Advantage 17:18 Understanding Market Response and CPI 17:54 The Role of Mini Games in CPI and Retention 19:17 Monetization Strategies and Hybrid Models 21:03 Campaign Types and Their Impact on ROAS 24:55 Importance of Retention and Early User Experience 31:57 Social Features and Their Impact on Retention 33:31 Strategy vs. Luck in Game Development