🔴 DE ICA AL MUNDO: LA MUJER QUE TRANSFORMÓ LA UVA DE MESA EN EL PERÚ | Líderes sin guion

She started out with her husband “without a penny to their name,” long before the table grape export boom in Peru. 🍇 🇵🇪 Today, Mercedes Auris owns a company that manages 70% of the country's table grape acreage and works with several of the world's leading genetic companies. 👉 In this third episode of Unscripted Leaders, from G de Gestión, Mercedes shares how she went from selling 20,000 plants to over 3 million, how she faced the toughest crises in agriculture, and why she never stopped investing in innovation, even when many thought she had gone bankrupt. We discuss genetics, risk, leadership, family succession, and the future of an industry where Peru now competes with the world's biggest players. It also reveals how she forged strategic alliances with companies in the United States and Europe, why varietal change is redefining the business, and what's next for Vivero Los Viñedos as it transitions to the next generation. Because behind the growth of Peruvian agriculture are stories that are rarely told…and this time, Mercedes Auris tells it without a script. Mercedes Auris Peruvian Agriculture Peruvian Agro-export Boom Peruvian Table Grapes Los Viñedos Nursery Peruvian Agro-exports Peruvian Agricultural Genetics Peruvian Business Leadership Peruvian Women Entrepreneurs Peruvian Agricultural Crisis Innovation in Peruvian Agriculture Peruvian Grape Market #LeadersWithoutAGuide #DiarioManagement #FamilyBusiness #Business #Leadership #BusinessGrowth #BusinessSuccess #Management #PeruvianBusiness #PeruvianCompanies #MercedesAuris #TableGrapes #Agro-exports #PeruvianAgriculture #LosViñedosNursery Index: 00:00 PROGRAM START 01:54 INTERVIEW START 02:46 MERCEDES' STORY AND HOW SHE STARTED IN THIS CAREER 05:43 MERCEDES TELLS YOU WHAT SHE SHOWED HER INTENDEDNESS FROM A VERY YOUNG AGE AND WHAT SHE HAD TO GO THROUGH 09:35 MERCEDES HAD TO BE A MOTHER AND AN ENTREPRENEUR AT THE SAME TIME 10:18 MERCEDES TELLS US WHEN SHE DECIDED TO HAVE HER NURSERY 12:08 MERCEDES TOOK SOME NURSERIES IN SPAIN AS AN EXAMPLE 13:41 MERCEDES TALKS ABOUT THE GREAT SUPPORT SHE HAD FROM HER FAMILY 16:42 MERCEDES REMEMBERS HOW COMPLICATED IT WAS TO DO BUSINESS IN THOSE TIMES, BUT SHE KNEW HOW TO SUCCEED 23:05 MERCEDES TALKS ABOUT THE GOALS SHE SET WITHIN HER COMPANY 28:49 MERCEDES TELLS US ABOUT HOW TO MANAGE THE COMPANY IN TIMES OF CRISIS 34:56 MERCEDES TALKS ABOUT HOW SHE RETAINS HUMAN CAPITAL WITHIN HER COMPANY 37:27 MERCEDES AND HER ADVICE TO NEW GENERATIONS LOOKING TO START A BUSINESS 41:25 MERCEDES AND THE SECRET TO POSITIONING THE COMPANY AS ONE OF THE BEST 44:07 MERCEDES AND HER VISION REGARDING THE LOS VIÑEDOS NURSERY 👉 Subscribe and turn on notifications so you don't miss our daily analysis. 🌎 Follow us on our social media: 📌 Official website: https://gestion.pe 📌 LinkedIn: http://bit.ly/3HYIET0 📌 Twitter: http://bit.ly/4noZtX9 📌 TikTok: http://bit.ly/4evB6TO