Алена Ахмадуллина: русский код, бизнес в кризис, рождение дочки

Skillbox's "Designer-Decorator Profession" course — https://l.skbx.pro/FOPeXg. Get a 55% discount with promo code MUR1. A new architectural landmark in Moscow's historic district — the premium residential complex Mod (MR Group). Natural stone facades, private infrastructure, panoramic views, and an open-air sculpture park: https://clck.ru/35UKyc Othello — a convenient booking service from 2GIS. Get a 10% discount on your first booking with promo code MADONNA — https://trk.mail.ru/c/h5jfd2 V830 Robot Vacuum Cleaner — https://www.bork.ru/s/v830_bork/ Sign up for MTS Junior https://bit.ly/44vMzMm – a subscription for your child: geolocation, talent assessment, logic challenges, age-appropriate content, and much more. Use promo code JUNIOR914 for an additional 30 days free. Subscribe to the largest fashion Telegram channel: https://t.me/fashion_mur Alena Akhmadullina, without any flattery, is one of the pillars of the Russian fashion industry. A true designer by vocation, she began her career in the late 1990s. Now she has her first luxury line, Akhmadullina, and her second line, Akhmadullina Dreams, with stores in all the major shopping malls. However, she chose a challenging DNA for her work – Russian fairy tales. We discussed how to create a "Russian code" now, when everything is being abolished. What works better: offline or online, why she doesn't switch to minimalism, and whether her fairytale motifs will sell. For me, it was a thorough conversation and a detailed look at the business of the fashion industry. Alena doesn't like to venture into personal territory, but I got a little insight: we talked about her parents – nuclear engineers, her real name (surprise, you'll be surprised), and her husband as her main investor. And a little exclusive: Alena Akhmadullina is now the mother of a beautiful daughter, Anna. 00:00 Advertising 01:57 Russian code in collections in the era of the abolition of the Russian language 03:28 On new opportunities in Russia today 05:06 How the mass-market Akhmadullina Dreams came to be 06:37 The husband as the main investor 07:53 Useful advertising 10:35 What brings in more profit: luxury or mass-market 11:30 How to get customers to buy Russian luxury 12:35 Does Street Retail work? 14:45 Useful advertising 16:55 Online or offline time? 19:40 Why Alena Akhmadullina doesn't do minimalism 21:40 What Alena Akhmadullina wears 22:05 The birth of her daughter Anna 25:00 About Alena's parents and passion for design 27:20 How Alena Akhmadullina's first brand was created 29:10 How Alena and Oksana Lavrentyeva created the company "Rusmoda" 32:00 How they split their business with Oksana Lavrentyeva 37:12 Does a designer need an investor? 32:47 Does Alena communicate with Oksana? 33:00 Who caused a quarrel between Alena and Oksana? 33:37 Useful advertising 35:00 How Alena started building her brand 36:23 Is it necessary to attend social events? 37:40 Why Akhmadullina dresses aren't featured on the red carpet 39:05 How to work with global Stars 40:30 Which designers are Alena's friends with? 41:40 Why Alena Akhmadullina talks about Russian fairy tales 45:20 Which specialists provide direction for development 45:50 Alena's real name 46:30 On making successful men fall in love with her 47:00 Turkeys, goslings, a pond - Alena's real-life fairy tale 48:20 What kind of chickens does Alena keep? 49:12 About her child 49:45 Alena's business plans 50:50 Favorite brands 51:13 The most stylish girls 51:20 What we wear #interview #fashion #akhmadullina