Why Everyone Is Watching 2-Minute Shows | Kuku CEO Explains Microdramas | Mashable Mornings

India isn’t watching content the same way anymore; you're part of this shift, even if you haven’t noticed it yet. At the center: Kuku TV and Kuku FM. In this episode of Mashable Mornings, we drive through Mumbai with Lal Chand Bisu, co-founder & CEO of Kuku, to decode how they built one of India’s largest mobile-first storytelling platforms with 350M+ installs, launched hundreds of shows every month, and turned millions of users into paying customers. From growing up in a village in Rajasthan to studying at IIT, failing in his first venture, and then building one of India’s largest content platforms, this isn’t just a founder story; it’s a masterclass in entrepreneurship, content, and scale. In this episode, we break down: Why microdramas (2-min episodes) are exploding across India How Kuku cracked paid content in a market used to free The rise of mobile-first storytelling across audio & video How Kuku produces hundreds of shows every month at scale The role of AI in content creation, personalization, and growth Why Bharat’s audience is driving the next big content wave A behind-the-scenes look at a microdrama shoot location If you’re a founder, creator, or content lover, this episode is packed with real insights you won’t find anywhere else. 00:00 – India’s Microdrama Explosion: The Next Content Revolution 00:54 – Lal Chand Bisu Story: From Village to Startup Founder 02:00 – IIT to Startup Journey: The Real Turning Point 02:51 – Rural India to IIT: Untold Student Struggles 04:00 – IIT Jodhpur’s First Batch: Inside the Experience 06:15 – Startup Failure Story: Why Easy Prep Didn’t Work 08:00 – Job vs Startup in India: What Actually Wins? 09:38 – Why Audio Content is Booming in India 11:46 – How to Find Co-Founders for a Startup 12:38 – Kuku FM Vision: Building India’s Content Platform 14:47 – Startup Reality in India: How Hard is It? 16:22 – Audio Monetization Strategy: How Creators Make Money 18:01 – Indian Consumer Psychology Hack (Must Know) 19:45 – Kuku FM to Kuku TV: The Big Pivot Explained 21:00 – India’s Microdrama Market Size & Opportunity 23:15 – China Microdrama Boom: Bigger Than Films? 24:34 – Scaling Content Production: Startup Playbook 26:07 – How to Make Viral Microdramas (Step-by-Step) 27:51 – Storytelling Science: What Works in 2026 29:43 – AI + Content Creation: Future of Microdramas 31:36 – Kuku TV: Category Leader in India 32:24 – Who Watches Microdramas in India? (Audience Breakdown) 33:33 – Is Non-Fiction Content Dead in India? 35:17 – Behind the Scenes: Microdrama Shoot in India 39:00 – I-Drama vs K-Drama: Global Content War 41:14 – Tech vs Content: What Drives Growth? 42:18 – Biography Content Strategy: Why It Works 43:37 – Digital India: Democratizing Content Creation 44:16 – Short vs Long Content: What Wins in 2026? 45:32 – Final Takeaways: Startup, AI & Content Future About Kuku: Kuku is India’s leading mobile-first, AI-driven premium storytelling platform. Its app ecosystem includes Kuku TV for microdramas, Kuku FM for audiobooks and series, Guru for edutainment, StoRizz for microdramas through micropayments and ads, and Filmy for curated movie content. Kuku is backed by marquee investors, including MS Dhoni, Fundamentum, Krafton, Vertex Ventures, Granite Asia, IFC, and other leading global venture capital firms. With 350M+ installs and 20,000+ titles across 7+ languages, Kuku is building the future of storytelling powered by AI, from Bharat, for Bharat and the world. Explore Kuku: Kuku TV: https://kukutv.app/ Kuku FM: https://kukufm.com Subscribe to Mashable India for more founder stories, startup insights, and deep dives into India’s business ecosystem. #KukuFM #KukuTV #MashableMornings #MashableIndia Mashable Across The Web Like us on Facebook:   / mashableindia   Follow us on Twitter:   / mashableindia   Follow us on Instagram:   / mashable.india   (kuku fm, kuku tv, lal chand bisu, kuku tv, kuku tv fm, kuku tv free, kuku tv show, kuku tv shows, kuku tv movies, kuku tv serial, kuku tv kerala, kuku tv autopay, all kuku tv video, kukutv, kuku tv free trial, kuku tv shows free, watch kuku tv free, 2026 kuku tv refund, kuku tv refund 2026, kuku tv movies free, kuku tv shows & movies, kuku, kuku tv autopay cancel, how to watch kuku tv free, kuku tv kaise dekhe 2025, kuku tv 7 days free trial, kuku tv autopay offakkam, kuku tv reel shows movies, new release kuku tv video, kuku tv free trial kaise le, kuku fm,kuku fm story,kuku fm tamil,kuku fm refund,kuku fm review,kuku fm growth,kuku fm autopay,kuku fm founder,kuku fm business,how kuku fm works,kuku fm strategy,kukufm,#kuku fm startup,kuku fm autopay off,kuku fm autopay stop,kuku fm autopay band,secret empire kuku fm)