Why Media Buying and AI Help Affiliate Programs Diversify and Thrive

🎙️ Join the Affiliate Marketing Podcast hosted by Lee-Ann Johnstone with guests Kamila Łuksza-Szpyt, Managing Director and Marcin Kumięga, Director of Business Development at Voluum to break down what is actually happening inside affiliate and media buying ecosystems right now and how brands can adapt their acquisition strategy before performance starts to decline. For years, iGaming affiliate programs have relied heavily on SEO-driven traffic; review sites, comparison pages, and bonus content. But that model is under pressure. AI search, changing user behaviour, and rising acquisition costs are forcing brands to rethink how they approach user acquisition altogether. What We’ll Cover 🔎 Why SEO-only affiliate strategies are losing visibility and traffic 🤖 How AI search and Google AI Overviews are reshaping acquisition funnels 📈 Why media buying is becoming a core user acquisition channel in iGaming ⚠️ The most common mistakes brands make in the first 30–60 days of testing 📊 Why tracking, attribution, and technical setup determine campaign success 💰 How to structure testing budgets without spreading performance too thin 🧠 Where AI is improving optimisation, reporting, and campaign management 🔗 Why affiliates and media buying should be treated as one user acquisition ecosystem Why This Matters Most brands entering media buying make the same mistake: they expect fast results without proper structure. This session will show what successful teams do differently, from setup and testing to optimisation and scaling, and why diversification is now a requirement, not an option. 👉 Click ATTEND to hear practical insights from real operators working inside iGaming acquisition every day.