Shopnomix - The New Rules of Commerce Performance

As the path to purchase becomes more fragmented and influence shifts upstream into AI, content, creators, and other non-traditional environments, more of the shopping journey is being shaped inside platforms before buyers ever reach a brand’s website. Lee-Ann Johnstone, Founder of Affiverse, moderates a conversation with Jeff Segall, EVP of Revenue Operations at Shopnomix, and Todd Ulise, CRO at Nomix Group, exploring what this shift means for affiliate and performance teams, why attribution is becoming harder to protect, and how brands can stay visible in the environments that matter most.