La Verità dietro il Fallimento di Carrefour in Italia

Carrefour is one of the largest retail groups in the world. Yet it has never truly established itself in Italy. In recent years, it has closed stores, reduced its presence, and lost ground to local competitors. But what really happened? In this video, we analyze the case of Carrefour Italy: a perfect example of how a global model can fail when it encounters a profoundly different market. Because in Italy, retail operates in a unique way. The biggest doesn't win. Those who understand the local area win. From hypermarkets with tens of millions of investments, to changing consumer habits, to the growth of local players like Esselunga, Coop, and Conad, this video recounts a failure that wasn't sudden... but structural. It's not just the story of Carrefour. It's proof that not all models are exportable. #large-scale retail trade #carrefour #supermarket