How FITTR is DISRUPTING the 20,000 Cr Indian Fitness Market | Fittr Case Study

We break down the business. service & marketing strategy of Fittr in this video. Join our WhatsApp community group for the latest updates from Perspectify - https://chat.whatsapp.com/Gw2COeWk1ax... Chapters: 00:00 - Introduction to Fittr's journey 01:30 - India's Fitness Market Explained 02:15 - India's Different Fitness Services Explained 04:57 - Fittr's Personal Coaching Model Explained 06:50 - How Fittr's Recruiting Trainers 07:18 - How Much Do Fittr Trainers' Earn? 08:24 - Fittr's Target Audience Explained 09:56 - Fittr's Marketing Strategy 10:28 - Fittr's Secret Branding Tactic 11:51 - What is an Employee Advocacy Program? 14:00 - Fittr is Going Into Hardware? 17:31 - Community Model Explained 19:25 - Fittr Made $1M at 0 CAC? 20:18 - How to Grow Communities 22:15 - Dhruv Guesses Fittr's Audience Age 23:18 - Who Should Build Communities 25:20 - The Best Way to Start a Community Follow Dhruv on LinkedIn-   / shahdhruv04   Follow Rakshit on LinkedIn:   / rakshit-lodha-360241187   __________________________________ If you're listening to our podcast for the first time, allow us the chance to introduce ourselves. Dhruv is a lead marketeer at an insure-tech start-up. He possesses over 4 years of experience in building & scaling marketing teams with a strong base in social media, lead generation & management. Rakshit is a product manager for a large FinTech startup. With 4+ years of experience, Rakshit has diverse skills ranging from content & CX, to building major fintech products. He has a powerful foundation in analytics, product management, & growth. Dhruv & Rakshit have known each other since their school days, and enjoy discussing interesting insights from their day-to-day lives. With @Perspectify-Podcast , they aim to demystify marketing, product, tech & growth topics for you, and help you achieve the best outcomes in your field. Rate, review, and subscribe to this podcast to never miss an episode.