Unit 6 - Intro to Marketing - Marketing Mix

Marketing Mix explained through Product, Price, Place, and Promotion. In this lesson, students learn how businesses use the 4 P’s to shape customer decisions, communicate value, and create a complete marketing strategy. This video walks through Unit 6: Marketing Mix from my Intro to Marketing curriculum and shows how students apply marketing concepts through product packaging analysis, pricing strategy, customer experience design, and promotional planning activities. In this unit, students learn how businesses use the **Marketing Mix**, also known as the **4 P’s of Marketing**, to attract customers and influence buying behavior. Students explore how Product, Price, Place, and Promotion work together and how each decision impacts customer perception and business success. Topics covered in this unit include: • What is the Marketing Mix • The 4 P’s of Marketing • Product strategy and customer perception • Packaging and first impressions • How product design influences value • Price strategy and perceived value • Common pricing strategies • How businesses set prices • Place and customer experience • Interior design and customer-facing environments • Promotion and customer communication • What makes promotion effective • Call to action and promotional messaging • How the 4 P’s work together in a complete marketing strategy Students apply these concepts by: • Analyzing product packaging and customer perception • Completing a candy bar packaging design challenge • Evaluating pricing strategy using real-world product comparisons • Creating a pricing menu or pricing sheet for a business • Redesigning a business interior/customer experience using AI image generation • Writing an AI prompt tied to target market and customer experience • Completing the Promote My Business worksheet • Planning a promotional strategy based on a business and target customer • Building a promotional message with headline, offer, and call to action • Sketching a promotional mock-up • Completing a scenario-based Marketing Mix quiz and answer key Teachers can preview exactly how this unit is taught before purchasing. The complete ready-to-teach resource is available on Teachers Pay Teachers below. This full unit includes: • Editable slide deck • Student guided notes • 3 worksheet activities • Candy Bar Packaging Challenge • Pricing Strategy Activity • Place Redesign / Customer Experience Activity • Promote My Business worksheet • Scenario-based quiz and answer key • Teacher guide • Ready-to-teach materials You can find the complete Unit 6 resource here: https://www.teacherspayteachers.com/P... This video is designed to support classroom instruction, provide a preview for teachers before purchasing the unit, or help students who were absent stay on track. marketing mix lesson 4 ps of marketing lesson product price place promotion activity marketing mix activity high school marketing lesson intro to marketing curriculum CTE marketing curriculum business education lesson marketing project based learning teachers pay teachers marketing unit product price place promotion worksheet marketing mix quiz #businessteacher #marketingeducation #cteeducation #businesseducation #marketing