Unit 7 - Intro to Marketing - Digital Marketing and Website design

Digital marketing and website design explained through search marketing, SEO, Google Reviews, customer trust, and website first impressions. In this lesson, students learn how businesses attract customers online, get found through search, build trust before a customer ever visits, and use websites to turn clicks into action. This video walks through Unit 7: Digital Marketing & Website Design from my Intro to Marketing curriculum and shows how students apply marketing concepts through search result analysis, Google review research, website audits, and website design activities. In this unit, students learn how businesses create an online presence and how customers interact with a business digitally before ever visiting in person. Students explore how businesses compete for attention online, what makes customers click, what builds trust in search results, and how website design influences whether a customer stays or leaves. Topics covered in this unit include: • What is digital marketing • Search marketing • Search Engine Optimization (SEO) • Why businesses want to appear in search results • Customer behavior online • Call to action (CTA) • Google Reviews and customer trust • How reviews influence customer decisions • Website marketing • Website first impressions • Why customers leave a website • What makes customers stay on a website • Website layout, design, navigation, and customer experience • How digital marketing leads customers to a business website Students apply these concepts by: • Analyzing what makes customers click online • Completing a Search Like a Customer activity using Google Search • Researching Google Reviews and comparing customer trust signals • Completing a Google Reviews & Search Results worksheet • Participating in a Stay or Leave website critique activity • Completing a Website Audit worksheet as a marketing consultant • Designing their own business website using Canva Website Builder, Wix, or another website platform • Participating in a website gallery walk and peer feedback activity • Completing a scenario-based Digital Marketing & Website Design quiz and answer key Teachers can preview exactly how this unit is taught before purchasing. The complete ready-to-teach resource is available on Teachers Pay Teachers below. This full unit includes: • Editable slide deck • Student guided notes • Google Reviews & Search Results worksheet • Website Audit worksheet • Website design project • Website gallery walk feedback activity • Scenario-based quiz and answer key • Teacher guide • Ready-to-teach classroom materials You can find the complete Unit 7 resource here: https://www.teacherspayteachers.com/P... This video is designed to support classroom instruction, provide a preview for teachers before purchasing the unit, or help students who were absent stay on track. digital marketing lesson website design lesson search marketing activity SEO lesson high school Google reviews activity website audit activity intro to marketing curriculum CTE marketing curriculum business education lesson digital marketing project based learning teachers pay teachers marketing unit website design project digital marketing quiz #businessteacher #marketingeducation #cteeducation #businesseducation #marketing