Ad Relevance: What Everyone Still Gets Wrong

Want me to answer your problems (big or small) to help you crush it with Meta Ads? Book a call with me now: https://www.hottgrowth.com/hottline Everybody talks about ad relevance. Almost nobody actually understands what it means. In this video, I'm breaking down what relevance really is, why it's the single biggest factor killing or saving your Meta ads in 2026, and why blaming Andromeda (or any other algorithm change) is missing the point entirely. The system isn't out to get you. The bigger ecosystem of how people consume content has fundamentally changed, and the best advertisers have been adapting to this since 2024. If you're running Meta ads, building landing pages, or trying to figure out why your performance feels off, this is the video that will change how you think about your entire ad ecosystem. —————————————————————————— In this video, you'll learn: What ad relevance actually is (hint: it's not what Meta tells you) Why micro changes in your creative completely change who sees your ads The "relevance chain" that connects your ad to your landing page to your homepage Why your homepage might be quietly destroying your ad performance How to think about relevance across age, language, interests, and identity Why blaming Andromeda is a cop-out (and what to actually focus on) How the best advertisers are already winning at this —————————————————————————— TIMESTAMPS: 00:00 The #1 Mistake in Facebook Ads 01:00 What is Ads Relevance 05:25 The "Relevance Chain" & MrBeast Strategy 11:22 Conclusion & How to Get Help —————————————————————————— If you're a brand, agency, or media buyer panicking about Andromeda or wondering why your ads aren't working like they used to, stop blaming the algorithm. Start fixing the things in your control: your creative, your landing pages, your offer, your relevance chain. —————————————————————————— 🔗 Resources & Links: https://bhott.com Hate when performance drops and you realize it's because of website changes? I built a tool for you: URL Love It! Join the waitlist now: https://www.urlloveit.com/ Need help making better ads? My team at AdCrate can plug in alongside your internal team or run your performance creative end to end. Hit me up and I'll intro you: https://www.adcrate.com/ Follow me on social media Twitter: https://x.com/binghott Linkedin:   / binghott   Got questions? Book a call with me now: https://www.hottgrowth.com/hottline Want to make and run better ads? Join the waitlist for the next cohort of my course: https://www.buildingadswithbarry.com/ #MetaAds #AdRelevance #FacebookAds #PerformanceMarketing #DTC #DigitalMarketing #BarryHott