How to Identify your Customer's needs - Alan Klement, Revealed-UXDX Europe 2019:

In this session Alan Klement, Partner at Revealed discuss how companies have historically used a list of customer needs to describe what customers want. But is that the best way to describe what customers value in a product? Are there different types of value that consumers experience and desire? How do we discover, describe, and design for these different types of value? How can we use these insights to create growth for the business?