The Secrets and Synthesis of Successful UX Research

In this session Gianni Clifford will ask if UX research is the ground floor of great product design, then talking to your customers is its foundation, essential to making sure you build something stable, that will last. But good foundations don't come easy, they require excellent planning - before, after and during. What's the secret to a rock solid research plan? And how do guarantee we build the right thing?