“安くて使える”の秘密は「アパレル方式」？常識を打ち破るスリーコインズの経営戦略【カンブリア宮殿】

▼Watch the full program (38 minutes) here▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] Pulling Up the Nail That Sticks Out - PAL President Junichi Koji▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] MUJI's New Store Format - Ryohin Keikaku Senior Executive Officer Takuo Nagahara▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼[Unreleased Interview] 100-yen Stores Still Have Growth Potential ~Watts President Fumio Hiraoka~▼ https://txbiz.tv-tokyo.co.jp/cambria/... ▼Register for a "TV Tokyo BIZ" membership here (14 days free for first-time subscribers until October 31st!)▼ https://txbiz.tv-tokyo.co.jp/lp/?utm_... Amid rising prices and a growing desire to save money, the "uniform-price" shop market, including 100-yen shops, has continued to grow, now exceeding ¥1 trillion. However, monthly sales per store have remained roughly flat for the past five years, and many companies are experiencing declining profit margins. In fact, with many manufacturing plants overseas, the weak yen has had a major impact. Rising wages in Japan are also acting as a headwind for high-volume, low-margin, one-item shops. Amid this, 3COINS, a lifestyle goods store with a price range centered around the 300 yen range, has seen a rapid increase in store numbers and sales, leveraging its wide product lineup and social media presence. It's operated by PAL, a company primarily focused on apparel, carrying over 50 clothing brands. Applying its accumulated apparel know-how to its unique strategy, 3COINS has seen sales increase 2.8 times compared to five years ago, and the number of stores has increased by approximately 70% over the past five years, with stores opening in all 47 prefectures. We explore the factors behind 3COINS' continued success despite the double whammy of high prices and a weak yen. #ThreeCoins #CambrianPalace #HighPrices #MiscellaneousGoods #PAL #TVTokyo #TVTokyoBIZ