How Ubisoft Self Destructed

Today, we discuss how Ubisoft destroyed their own company. Ubisoft's rise in the gaming industry began in the late 2000s and early 2010s, with successful franchises like Assassin’s Creed, Far Cry, and Tom Clancy’s series, which gained critical acclaim for their open-world design and engaging gameplay. The company built a reputation for innovation and delivering immersive experiences that captivated players. However, Ubisoft’s fall started in the mid-2010s as the quality of its games declined. Franchises began to feel repetitive due to formulaic design, overly monetized content, and frequent delays. The backlash grew with controversies over workplace culture, reports of poor management, and lack of meaningful innovation. As a result, what was once seen as a pioneering company has struggled to maintain its status, with many players feeling that Ubisoft has lost its creative touch and focus. New to my channel? Click here!    / @cryojustin   Check out my Discord!   / discord   Check out my Twitch!   / cryojustin   Check out my Twitter! https://x.com/CryoJustin Check out my second channel!    / @cryochat   Intro - 0:00 History - 1:14 Struggles -3:01 The Problem - 4:44 Shareholders Riot - 8:35 Outro - 11:40