5 Liner with guest Steve Greenfield

On this episode of 5 Liner, hosts Fred Lennartz and Lou Ramirez sit down with one of the most influential minds in automotive technology and innovation, Steve Greenfield. With more than 25 years of experience shaping the automotive landscape, Steve has been at the center of some of the industry’s biggest transformations. From helping build and grow companies like TrueCar and AutoTrader to overseeing acquisitions of industry-changing platforms such as vAuto, Kelley Blue Book, VinSolutions, and HomeNet Automotive, Steve’s impact on automotive retail is hard to overstate. Today, as General Partner of Automotive Ventures, Steve helps entrepreneurs accelerate their businesses while guiding investors toward the future of automotive technology and mobility. He is also the author of The Future of Automotive Retail, The Future of Mobility, and the widely followed Intel Report. In true 5 Liner fashion, Fred and Lou go beyond the résumé to explore the experiences, lessons, mentors, challenges, and rewards that have shaped Steve’s incredible journey. From billion-dollar acquisitions to venture capital, global automotive expansion, and even life outside the industry riding motorcycles and caring for fourteen rescue cats, this conversation delivers insight, inspiration, and plenty of perspective. Fred and Lou were excited to have Steve join the show, and this episode is packed with wisdom for anyone looking to better understand where automotive has been—and where it’s headed next. Grab a cup of coffee and join us for another unforgettable episode of 5 Liner with Steve Greenfield.