5-Liner featuring April Rain

On this episode of 5-Liner, Fred Lennartz and Lou Ramirez sit down with an extraordinary leader whose impact on the automotive industry continues to inspire and influence people across every corner of the business. April Rain has spent more than 25 years helping shape automotive through leadership, innovation, creativity, and connection. From her beginnings in dealership sales and management to becoming one of the industry’s most respected voices, April has built a career centered on growth, collaboration, and making a meaningful difference. Today, as the leader of Digital Rain Inc., she brings together strategy, storytelling, and vision to help organizations and individuals reach new heights. Her unique journey across retail, OEM, associations, automotive technology, and industry events has given her a perspective few can match. Join Fred and Lou for an inspiring conversation with a leader who has turned passion into purpose, built lasting relationships throughout the industry, and continues to create opportunities for others while helping move automotive forward. This is a conversation about leadership, legacy, and the people who make this industry truly special.