Стратегия продвижения на маркетплейсе. Как найти баланс и сохранить маржу?

Learn to create and develop e-commerce projects with mentors at https://www.iwengo.ru/courses/e-comme... "Marketplace Manager" Course https://www.iwengo.ru/courses/menedzh... "Marketplaces 3.0" Course https://www.iwengo.ru/courses/marketp... ****************************************** Marketplace Promotion Strategy: How to Find a Balance and Maintain Margins? 📢 Today we'll discuss how to find a balance in your marketplace promotion strategy and maintain margins. There are many types of margins, but we'll focus on net profit. We'll also discuss the elasticity of demand, which should be closely monitored to determine the optimal price for your products. Let's look at market analysis tools. 00:00 Topic Preview 00:23 Elasticity of Demand 01:50 Market Analysis Tools 02:46 Tracking Competitors' Prices 03:41 Three Types of Competitors 04:33 Product Improvement and Differentiation from Competitors 06:02 Competitor Market Analysis 08:44 Seller Marketing Promotions and Marketplace Seasonal Sales 10:16 Product Life Cycle and Seasonal Changes 12:48 Seller Mistakes in Seasonal Pricing 14:16 How to Plan Promotions 16:03 Choosing the Right Advertising Channels 17:18 How to Know if Marketing is Effective 18:28 Seller Mistakes 19:24 Summary #iWENGOEcommerceBusinessSchool #iWENGO #EcommerceBusinessSchool #ecommerce #BusinessSchool #business #businessschool #marketplace #commoditybusiness #marketplaces #onlinecommerce #yandexmarket #multiplatform #sales #salesfunnels #commercialefficiency #sellers #sellingonmarketplaces #sellermistakes #promotionstrategy #strategy #margin