Why Single Origin Coffee Lovers are Wrong About Blends

Want to see more videos like this? SUBSCRIBE for specialty coffee related reviews, tutorials, small business education and more! Try out our Summer seasonal blend, Tanlines: https://valor.coffee/shop/tanlines-su... Blends have gotten a bad rap for years, and I'm ready to die on this hill: they don't deserve it. In this video I make the case for blends: where the "kitchen sink" stereotype actually came from, why doing it on purpose lets me hit the exact flavor I'm after no matter what season it is, and why your beloved "single origin" might be a blend too (sorry). I pull back the curtain on how we actually build Freethrow and Tanlines, get into my hot take on pre-roast vs. post-roast blending, and explain why I'd rather buy a ton of a farmer's coffee for a great blend than a little bit for one perfect single-origin lot. Let me know what you think in the comments! Try my company Valor’s staple blend, Freethrow: https://valor.coffee/shop/freethrow 0:00 Intro: The Case for Blends 01:09 Defining Single Origin vs. Blend 02:45 How Blends Got a Bad Rap 05:19 Blending Is a Neutral Technology 05:56 Freethrow: An Intentional Profile 07:11 Why Seasonality Matters 08:03 Backing Into a Profile 09:18 The Consistency Problem 10:00 Tan Lines: An Advanced Seasonal Blend 11:24 Full Transparency on Origins 12:13 How We Actually Blend Coffee 13:12 Pre-Roast vs. Post-Roast Blending 14:17 Taste Wins 14:52 George Howell's Take 16:54 Farmer Relationships & Origin Breakdown 17:52 Final Thoughts Follow me on Instagram:   / rileywestbrook   Follow me on TikTok:   / riley_westbrook   Follow me on Twitter:   / westbrookriley   Listen to my podcast: https://valor.coffee/podcast #specialtycoffee #coffee #thirdwavecoffee