Module 8: Storytelling

This session takes you on the journey of storytelling, what it is, how to get good at it, and tips on how to effectively incorporate it in your crowdfunding campaign. We will introduce storytelling in the context of crowdfunding, the science behind why storytelling matters, the elements of a compelling story, what storytelling means for crowdfunding, and how to do it in the digital era. We’ll also go through an example of good storytelling and finally, give you a checklist to keep in mind when preparing your campaign.