Will AI Replace Personal Trainers? What The Future of HIT Look Like (with Simon Shawcross)

Get 10% Off Any HITuni Course Here: https://www.hituni.com/hib/?ref=7 FREE course to grow your strength training business: https://skool.com/hib-free/about Want more help growing? Book a strategy call with Lawrence: https://calendly.com/lawrenceneal/str... Get NEW Precision-Engineered MedX Machines here: http://medx.eu/ ━━━━━━━━━━━━ What does the future of HIT and Strength Training look like? HITuni Founder Simon Shawcross talks about how AI could change the strength training industry and how HIT personal trainers and studio owners can adapt to it. ━━━━━━━━━━━━ 00:00 - Episode Preview 04:01 - Is interest in HIT still growing? 06:10 - How long does it take fitness research to have an effect on the mainstream media? 08:00 - The differences between those who strength train and those who don’t 10:31 - How big is the HIT industry, really? 11:58 - Are some non-HIT fitness brands starting to join the HIT bandwagon? 15:17 - How fast is the HIT industry growing? What factors affect it? 17:39 - One of the main challenges of many HIT businesses today 19:28 - Do you need to hire a “HIT Evangelist” to build a proper HIT studio? 21:38 - Where should people go to learn how to become a HIT personal trainer? 23:08 - Will AI and robotics destroy the personal training industry? 30:46 - How can HIT professionals use AI in a way that’s helpful? 35:08 - What does AI actually mean for personal trainers? 37:20 - The right mindset and approach toward using AI as a personal trainer 42:13 - What is HITuni and how can it help YOU? 49:03 - What does the future hold for HITuni? 58:10 - On Isometric Strength Testing 1:01:43 - Potential downsides of strength testing 1:06:29 - The often underappreciated value of a good personal trainer 1:11:20 - On body composition analysis 1:20:02 - On quantified self data and differing approaches ━━━━━━━━━━━━ Full show notes, links, resources: https://highintensitybusiness.com/?p=... ━━━━━━━━━━━━ DISCLOSURE: The content shared is for educational purposes only. Business owners should assess their own strategy and risks. Nothing shared guarantees success — your results may vary. ━━━━━━━━━━━━ Copyright © 2026