Dan Kraemer: Growth Through Design and Business Strategy.

Dan Kraemer ('19), co-founder and Chief Design Officer at design and innovation consultancy IA Collaborative, keynotes the 2019 Kellogg Design Challenge, discussing how the convergence of human-centered design and business strategy is key to fueling new growth for companies. He introduces the Design + Business Growth Framework, exploring the 4 key questions of growth; shares real-world case studies; and highlights how a design thinking mindset and skill-set complements an MBA education.