Old Music, New Leader - Giuliano Kornberg

The music is 300 years old. The CEO is 31. Giuliano Kornberg leads the Sacramento Philharmonic and Opera as one of the youngest heads of a major U.S. orchestra-opera hybrid — and his job is to honor tradition while making sure classical music stays relevant to a generation that didn't grow up with it. In this conversation with Mary Daffin, Giuliano gets into the real tension of leading a legacy art form as a young CEO: how do you keep the masters at the core, the Beethovens and the Puccinis, while also putting Harry Potter on stage, and designing a Saturday night concert experience that a 30-year-old actually wants to attend? The answer isn't choosing between tradition and trends. It's proving they need each other. And behind all of it is the balancing act that every arts leader faces: between creativity and survival, between what the art deserves and what the business demands. You'll Learn: How a young CEO balances tradition and trends in one of the oldest art forms still performed live Why "keeping the core the core" is Giuliano's programming philosophy — and what plays well alongside it Why live classical music has a real, measurable impact on wellness What Sacramento's growing arts ecosystem says about the city's identity Perfect For: Anyone who thinks classical music isn't for them. Anyone navigating the tension between legacy and relevance. Guest: Giuliano Kornberg, CEO of the Sacramento Philharmonic and Opera Sponsors: ⁠https://meropictures.com⁠ Learn more about the Jacquelyn social club: ⁠https://www.thejacquelyn.com/⁠ Get In Touch: Instagram: ⁠  / ⁠   LinkedIn: ⁠  / ⁠   Email: ⁠[email protected]⁠