More Than the Show - Lyndsay Burch

If theater goes away, what does Sacramento lose? A lot more than the show. Lyndsay Burch, CEO of The Sofia and B Street Theatre, makes the case that the arts aren't just culture — they're infrastructure. They connect businesses, draw people to a city, and give a community a reason to be together when everything else is trying to pull it apart. In this episode, Lyndsay sits down with Mary to talk about the extraordinary balancing act of running a job that's 100% creative and 100% operational, why B Street's children's theater is the future of the performing arts, and what live theater means in the age of AI. You'll Learn: Why the arts are foundational to a city How theater is becoming more valuable, not less. How to activate a theater to it's full potential. The evolution of leadership across Sacramento's art organizations. Perfect For: Anyone who cares about what makes a city worth living in and anyone who's ever walked out of a theater feeling more connected and joyful than when they walked in. Sponsors: ⁠https://meropictures.com⁠ Learn more about the Jacquelyn social club: ⁠https://www.thejacquelyn.com/⁠ Get In Touch: Instagram: ⁠  / ⁠   LinkedIn: ⁠  / ⁠   Email: ⁠[email protected]⁠