How Gumshoe Helps Brands Understand What AI Thinks About Them Webinar with Todd Sawicki

Are you a marketer trying to understand how AI search is changing brand discovery? Join us for a conversation with Todd Sawicki, CEO and Co-Founder of Gumshoe AI, as he breaks down how AI platforms recommend products, why "knowledge authority" beats domain authority, and what you can do today to boost your brand's visibility in ChatGPT, Perplexity, and beyond. #AISearch #MarketingStrategy #BrandVisibility Join Emanuel, our host from "How About Some Marketing?", as he navigates this insightful webinar with Todd Sawicki. Subscribe to the newsletter 👉 https://www.howaboutsomemarketing.com/ Todd reveals how Gumshoe AI helps brands understand what AI says about them and what to do about it. From AI personas and content formats to why small brands can get surfaced in as little as 2-3 weeks, this session is packed with actionable strategies. Todd Sawicki is the CEO and Co-Founder of Gumshoe AI, helping marketers navigate the shift from traditional search to AI-powered discovery. Previously CEO of Zemanta and CRO of Cheezburger Network, his career spans Disney, startups, performance marketing, and programmatic advertising. ► Connect with Todd 👉 https://gumshoe.ai/ 👉   / toddsawicki   ======================== How About Some Marketing? On Social ► Subscribe to the newsletter 👉 https://www.howaboutsomemarketing.com/ ► Subscribe On YouTube 👉    / @howaboutsomemarketing   ► Follow Us On Instagram 👉   / howaboutsomemarketing   ► Follow Us On X 👉   / hasomemarketing   ► Follow Us On LinkedIn 👉   / howaboutsomemarketing   ► Like 👍 Us on Facebook 👉   / howaboutsomemarketing   ► Join Our Free Facebook & LinkedIn Groups https://linktr.ee/howaboutsomemarketing ► Follow Us On Pinterest 👉   / howaboutsomemarketing   ► Follow Us On TikTok 👉   / howaboutsomemarketing   ============================================================== About Emanuel P - How About Some Marketing? founder and host: Emanuel Petrescu is a Toronto SEO consultant. He’s passionate about helping businesses enhance their reputation and online footprint. Emanuel has substantial experience managing websites and developing and implementing SEO strategies. His area of expertise lies in SEO Audits, a subject on which he has developed a comprehensive educational course. ► Emanuel's website 👉 https://emanuelp.com/ ► Emanuel On YouTube 👉 / @emanuelp986 ► Emanuel On LinkedIn 👉   / emanuelp986   ► Emanuel On Twitter 👉   / emanuelp986   ====================================================================== [00:00:00] Webinar: How Gumshoe Helps Brands Understand What AI Thinks About Them [00:00:27] Introduction of Todd Sawicki and How to Pronounce His Name [00:02:26] The Origin Story Behind the Name "Gumshoe" [00:04:58] Todd's Background: 25 Years of Marketing Startups [00:05:29] From Cheezburger Network to DSPs, E-Commerce, and Beyond [00:06:26] How the Rise of AI Search Led to Building Gumshoe [00:07:35] What Is AI Search and How Does Gumshoe Fit In [00:08:30] Gumshoe's Mission: Helping Brands Understand What AI Says About Them [00:10:04] The Shoe Store Analogy: How AI Acts as a Digital Salesperson [00:13:55] How AI Personalizes Answers Based on User Profiles [00:14:20] What AI Knows About You Just From Your Email [00:15:11] Lululemon Example: AI Personas and Recommendation Rates [00:17:09] Discussion: AI's Unprecedented Access to User Data [00:19:49] What to Say, How to Say It, and Where to Say It [00:21:59] Deep Links: 50-90% of AI Citations Come From Page 3 and Beyond [00:24:01] What Types of Sites Does AI Reference Most [00:24:19] Business Sites Are the Top Source: 30-40% of AI Citations [00:28:20] Can Small and New Brands Still Win in AI Search [00:28:40] The 86-Day Content Cycle and Why Recency Matters [00:32:36] Knowledge Authority vs. Domain Authority [00:34:55] Q&A: Reddit, Quora, and EEAT on Third-Party Platforms [00:36:29] Live Demo: How Gumshoe Surfaces Cited URLs [00:38:27] Exploring Product Characteristics AI References [00:39:26] How Gumshoe Helps Generate AI-Optimized Content [00:47:58] Q&A: How Does AI Score Celebrity Endorsements [00:49:33] Discussion: Paid Ads Coming to AI Platforms [00:49:52] How Gumshoe Uses Personas for Targeting and Insights [00:51:02] Recommendation: Try Gumshoe for Your Brand [00:51:46] Live Demo: Adding Custom Prompts to a Gumshoe Report [00:58:28] Final Thoughts: Brand Insights Beyond AI Search [01:00:52] Closing Remarks and Where to Connect