The Hardest Design Project of My Career and What I Learned From It

Good design is supposed to feel invisible. As Don Norman wrote, when design fits our needs so well, we barely notice it. But Adam Malamis learned what that invisibility costs. In this live webinar, Adam will walk through the hardest design project of his 20-year career: building the Toronto and Region Conservation Authority’s real-time flood monitoring system. He’ll share the five lessons that came out of designing a high-stakes, complex system that needed to feel simple, clear, and usable when it mattered most. Those lessons now shape how Adam builds Gander, an AI search analytics platform that helps agencies, search professionals, PR teams, and founders understand how brands appear across ChatGPT, Gemini, Perplexity, and AI Overviews. By the end of this session, you’ll understand how to make complex work feel simpler without stripping away what matters. What You’ll Learn: Why “invisible” design often requires the hardest strategic decisions What it takes to build tools people can trust in high-pressure environments How to simplify complex information without oversimplifying the problem The five design lessons Adam still uses today while building Gander How these principles apply beyond software, including campaigns, strategy, and client work Who This Is For: This webinar is for anyone who has had to make something complex feel simple: software teams, marketers, campaign builders, agency teams, strategists, founders, and anyone responsible for turning complicated information into clear decisions. About Adam Malamis: Adam Malamis is the Founder of Gander AI Search Analytics, a platform built to help agencies and sophisticated brands understand their positioning and visibility across leading AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews. With more than two decades of experience, Adam has built a career around making complex digital platforms accessible, navigable, and easy to use. His work has often focused on regulated sectors such as healthcare and finance, where information integrity, security, usability, and trust are critical. That background now informs the way he leads Gander’s product and strategy. Adam is certified in accessibility through CPACC and in UX management through Nielsen Norman Group. At Gander, he directs a senior team building a strategic AI analytics platform that enables agencies to track client visibility, understand how brands appear in AI-generated answers, and prove the value of Generative Engine Optimization initiatives. Unlike platforms that filter or limit answers to control costs, Gander runs prompts daily across major AI search engines and links every metric back to the original, unmodified response that produced it. The platform is designed to help users get in, get the insights they need, and get back to making better decisions. Outside of work, Adam enjoys cooking, gardening, and landscape photography. Live Q&A: Adam will answer audience questions after the session, including questions about UX, accessibility, AI search analytics, GEO, and making complex systems easier to understand. Register Now: Join us live on Tuesday, June 30, 2026 at 12:00 PM ET. Connect with Adam: LinkedIn:   / adammalamis   Website: https://www.takeagander.ai/ Company LinkedIn:   / takeagander   Disclaimer: By registering for this event, you agree to be subscribed to the How About Some Marketing? newsletter. You can unsubscribe at any time. 🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/53818432...