Adobe's Downfall Has Finally Started

In 1982, a powerful new player emerged in the world of digital creativity: Adobe. At the time, creative software was expensive, fragmented, and often out of reach for most aspiring designers and professionals. Adobe dreamed of making digital creation accessible, powerful, and essential for anyone with a vision. So it launched a suite of groundbreaking tools—Photoshop, Illustrator, Premiere Pro, and more—quickly becoming the backbone of the creative industry. A company that would transform how the world designs, edits, and shares ideas, achieving near-monopoly status over creative software and amassing millions of loyal users. A company that, by 2021, reached a staggering $300 billion market cap, dominating the industry with its Creative Cloud subscription model. But as the age of AI dawned, cracks began to appear. Despite early investments in artificial intelligence and the launch of tools like Firefly and Acrobat AI Assistant, Adobe struggled to keep pace with tech giants racing ahead in the AI revolution. A company now facing fierce backlash over controversial subscription policies, legal battles with the U.S. government, and a wave of customers abandoning its products. This is a story of innovation, dominance, and the risks of losing touch with your community in a rapidly changing world. What do you think of Adobe? Let us know in the comments below! 💬 Subscribe to Faster Than Normal → http://tiny.cc/eb39zz Enjoyed the vid? Hit the like button! If you enjoyed this documentary, you will definitely enjoy learning about iconic People and Companies too! ▶️    • Video   documentary 👉 ▶️    • Video   documentary 👉 SOCIALS 🔗 Join 70,000+ others who get our free newsletter: fasterthannormal.co/subscribe 🔗 Twitter:   / _alexbrogan   🔗 Linkedin:   / alex-brogan   🔗 Instagram:   / alex_brogan_   🔗 TikTok:   / _alexbrogan   🔗 Facebook:   / alexbrogan100   🔗 Threads: https://www.threads.net/@alex_brogan 🌍 My website / blog: fasterthannormal.co/subscribe WHO AM I? If we haven’t met before - Hey 👋 I’m Alex—the human behind Faster Than Normal. While I deeply despise bios, here are the highlights of my journey so far: 2015: Represented Australia in Water Polo at 17 years old 2018: Graduated as Valedictorian of my major at the University of Western Australia (1st in course across 3 units, 2nd in course across 2 units, 3rd in course once) 2019—2020: Youngest in graduate cohort at Goldman Sachs Investment Banking Division at 21 years old. 2021—2022: Worked for 1 year at the leading Growth Marketing Agency in Western Australia, Ammo Marketing. 2022—2023: Promoted from Business Development Representative to Account Executive in 4 months and then Head of Go-To-Market in 5 months at Zipline.io, a Series A B2B Healthcare startup. 2022—Present: Built an online community of 0.75 million incredible people in ~18 months. 2024: Sold my first business, The Intelligence Age, at 26. These are merely the wins; believe me, the losses are plentiful, though not for a first date. I’ll be sharing these—and more—along the way. Faster Than Normal’s mission is to be a friend to the ambitious, a mentor to the becoming, and a partner to the bold. We achieve this by sharing the stories, ideas, and frameworks of the world's most prolific people and companies—and how you can apply them to build businesses, wealth, and the most important asset of all: yourself. The types of folks that read and watch Faster Than Normal are Fortune 500 executives, start-up founders, operators, professional athletes and creatives, and investors from Silicon Valley to Wall Street. If that resonates with you, you’re in the right place.