How Viva La Bam Changed MTV Forever

Members Only Full Episode: http://livingproofnewyork.com A segment from the Bam Margera Episode Bam Margera for Living Proof Radio. Bam Margera is a professional skateboarder and cultural icon whose work helped bridge the worlds of skateboarding, independent filmmaking and mainstream entertainment. Emerging from West Chester during the 1990s, Margera first gained recognition as a pro skateboarder riding for companies including Fairman's Skate Shop, Toy Machine Skateboards, Speed Metal Bearings, Electric Sunglasses and Adio Footwear before becoming one of the most recognizable professional riders for Element Skateboards, a relationship that would define much of his skateboarding career. His ability to transform skateboarding culture into mainstream entertainment was unmatched for his time. As the driving force behind the CKY video series, he helped pioneer a new style of independent filmmaking that blended skateboarding, pranks, stunts and documentary storytelling, laying the foundation for what would become *Jackass*. Through projects including Jackass, Viva La Bam and Bam's Unholy Union, he became one of the defining figures of the early 2000s, introducing millions of people to skateboarding and the lifestyle that surrounded it. 0:00 Can't K*ll Yourself Book 1:03 How Viva La Bam Came About 2:55 $300,000 Budget MTV Show 7:08 Changing the Law in PA 8:50 Castle Bam 10:25 Behind The Scenes of Viva La Bam Available now for members of Living Proof New York. http://livingproofnewyork.com