How Skateboarding's Biggest Genius Became Its Biggest Sellout
Steve Rocco built World Industries into the most influential skate brand of its time. It laid the blueprint and foundation that every company after would follow. Then in 1998 he sold it to private equity for $29 million and disappeared for over two decades. This is the story of what that did to skateboarding and the people who stuck around. CONTACT: [email protected] INSTAGRAM: / dale_do
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