The Padel paradox: Packed courts, low returns

🎙️This week on The SportBusiness Podcast... 🎾 THE NEWSROOM: An in-depth look at the imbalance between padel’s surging participation and commercial performance. Which revenue-generating sectors are serving up growth and why some baseline figures haven’t improved? Plus, key media rights developments for three European football leagues. ⛳ INSIDE THE DEAL: As the debate around LIV Golf and PIF rages on, we look at that investment but broaden the discussion out to the wider Saudi sports ecosystem, from the Saudi Pro League to SURJ. Matthew Glendinning joins to offer on-the-ground reflections after his trip to Riyadh. 🏃‍♀️ AOB: A London Marathon participant to hog the limelight and a Killer setlist at the Enhanced Games. 🎧 Listen now wherever you get your podcasts. 1. Full Swing on Netflix suffers audience drop https://www.sportbusiness.com/news/fu... 2. Saudi enters padel as 54 gets new Hexagon event remit https://www.sportbusiness.com/news/pi... 3. Will PIF let LIV die? https://www.sportbusiness.com/news/wi... 4. PODCAST: Unpacking losses at LIV, European Tour and DAZN https://www.sportbusiness.com/2025/10... 5. SURJ INTERVIEW: DAZN to grow in Saudi, Mena ‘in measured way’ https://www.sportbusiness.com/news/da... 6. Saudi Prince’s KHC takes majority stake in Al-Hilal https://www.sportbusiness.com/news/sa... 7. Sponsorships make case for PIF as ‘impactful investor’ https://sponsorship.sportbusiness.com... 8. Record rights fees in new Norwegian domestic cycle https://www.sportbusiness.com/news/re... 9. DAZN to honour Pro League deal next season https://www.sportbusiness.com/news/da... 10. Centralisation backed despite Benfica resistance https://www.sportbusiness.com/news/ce... #SportBusiness #SportBusinessPodcast #sportsbusiness #sportsbiz #londonmarathon #livgolf #livgolftour #pif #padel #worldpadeltour #saudiproleague