Bundesliga's investment strategy: Three stripes and you're in

🎙️This week on The SportBusiness Podcast... ⚽ THE NEWSROOM: The Bundesliga’s lengthy – and oft controversial – search for external funding leads to Adidas providing a €100m facility loan and extending its ball supply deal. Where’s the money going and where does the German league body look next? Plus, IMG fully back in media rights business with World Rugby. 🇳🇴 INSIDE THE DEAL: Maria Kholodova joins us to look at Norwegian football’s 10% uplift in its domestic broadcast deals in a bear market. We break down the what, but more importantly, the why. 🏎️ AOB: A Miami GP look ahead, a man called Fifa and does LaLiga’s rights inventory pack a punch? 🎧 Listen now wherever you get your podcasts. 1. Bundesliga scores €100m Adidas loan facility https://www.sportbusiness.com/news/bu... 2. ON THE MONEY: A German solution to a German problem https://onthemoney.sportbusiness.com/... 3. Serie A returns to CCTV in China for season finale https://www.sportbusiness.com/news/se... 4. IMG reprises World Rugby rights role with gaze on US https://www.sportbusiness.com/news/im... 5. SportBusiness Media: Rugby World Cup In Focus https://media.sportbusiness.com/2023/... 6. Norwegian football’s early gamble pays off https://media.sportbusiness.com/2026/... 7. Eliteserien pulls OTT service over VPN concerns https://www.sportbusiness.com/news/el... 8. LaLiga rights on market in seven European countries https://www.sportbusiness.com/news/la... #SportBusiness #SportBusinessPodcast #sportsbusiness #sportsbiz #Bundesliga #Adidas #IMG #WorldRugby #Eliteserien #Norwegianfootball #MiamiGP #laliga #fifa