IA no Marketing: O Fim da Criatividade Humana? Com Felipe Godoy | EP 014 - Human Podcast

In this episode of the Human Podcast, we welcome Felipe Godoy, former marketing director of Canva Brazil, for a lesson on the future of Artificial Intelligence and the intersection between data and creativity. Godoy shares how he migrated from engineering to marketing and how "analytical creativity" was fundamental to managing brands like Pinterest and TIM. Discover the behind-the-scenes of campaigns that stopped Brazil, such as GracyOvos and the return of Agostinho Carrara, revealing the strategy of the "Possible Absurdity": creating stories so unusual that people can't stop talking about them. Understand why AI, although powerful in accelerating the "how," still fails to understand the "why" and the "what" behind a brand. Chapters: 0:00 - AI solves the process, but not the purpose 1:31 - From Engineer to Marketing Director at Canva 6:36 - How to create viral campaigns with lean teams 15:45 - The Absurd Possible strategy explained 33:23 - AI Tools: GPT Chat, Claude and Canva 57:06 - The future of work: Specialist or Generalist? 1:01:50 - Golden tip: AI within Canva Follow the Human Podcast on social media: Human Podcast: @human___podcast |   / human___podcast   Follow Human on social media: Human Academy: @human___academy |   / human___academy   Human Studio: @human___ai |   / human___ai   Learn more about Academy Pass, the largest AI platform for creatives: https://academypass.ai/