Como ela transformou uma conversa tabu em uma marca de lifestyle premium | EP 001 - Human Podcast

Thainá Zanholo, creative director and founder of Nowdays, shares how she transformed a taboo subject into a premium lifestyle brand, connecting well-being, community, and impeccable aesthetics. The great differentiator of this conversation is the revelation of how Artificial Intelligence became Thainá's right-hand man in management. She details how she uses tools like ChatGPT and Claude not only to create, but to structure the entire back office, flows, and frameworks of her company. You will learn how to transform conversations between partners into valuable inputs for weekly strategic planning. In addition to technology, Thainá opens up about her journey: from her beginnings in advertising at age 15 to her time as an immigrant in California, where she found the purpose for Nowdays. We talk about the importance of protecting the essence of the brand, the courage to appear after 4 years of anonymity, and how design can deconstruct ingrained prejudices. If you are looking for insights on branding, community, and how AI for creatives can streamline your processes, this video is a must-see. Subscribe to the channel and turn on notifications! 00:00 - The spark that led to the creation of Nowdays in California 06:12 - Market resistance and protecting the essence 18:46 - Why build community before the product 33:53 - Advice for women entrepreneurs: Micro-goals 46:33 - How AI changed brand strategic planning 54:38 - The future of Nowdays and the final message Thainá's recommendation: https://free-game.virgilabloh.com Follow the Human Podcast on social media: Human Podcast:   / human___podcast   Follow Human on social media: Human Academy:   / human___academy   Human Studio:   / human___ai   Learn more about Academy Pass, the largest AI platform for creatives: https://academypass.ai/