‘Putting Ideology Over Success’ Jaguar’s ‘Woke’ Rebrand ‘Is The New’ Bud Light | Andrew Gold

Dr David Bull and author and YouTuber Andrew Gold discuss Jaguar’s rebrand, which has received backlash on social media. The luxury vehicle maker unveiled marketing slogans such as “delete ordinary”, “live vivid” and “copy nothing”, describing its reinvention as “only the first step” in “this exciting new era”. Andrew compares the shift to Bud Light’s ‘ideology-driven’ marketing mishaps, predicting a similar backlash. They also discuss whether the Barbour jacket is the new symbol of “the far right'. Click here for more from Talk https://talk.tv If you need any help visit: https://talk.tv/helplines #jaguar #budlight #woke