Episode 5 — How to Build a Brand With Intention, Purpose & Soul | Julie Feldman

What if the most intentional thing you own isn't a journal, a vision board, or a meditation app — but a yoga towel? Julie Feldman the founder of Orenda, a line of compassionately made yoga towels and apparel designed to elevate your physical strength and spiritual vibration. Orenda — drawn from a Native American word meaning 'energy within every object' — was born from personal hardship, a reckoning with self-worth, and the belief that when you work out, the release deserves to be filled with intention, not noise. In this conversation with Harakh Mehta — fourth generation diamantaire and founder of HARAKH New York — Julie shares the origin of Orenda, her decade-long journey to unlock her throat chakra, and the personal story behind the crown-like necklace she bought herself as an act of reclaiming joy. Plus — a moment that bridges two worlds: the #orenda infinity logo and Harakh's bracelet connect live on set. Two founders, one frequency. Gems With Harakh — Episode 5. New episodes every week. Subscribe and follow @gemswithharakh | Learn more at harakh.com · aurenda.us 00:00 Precap 00:35 Introduction — Julie Feldman & Orenda 01:12 Chapter 1: What is Orenda and how was it born? 02:40 Chapter 2: The name, the logo, and the infinity connection 04:35 Chapter 3: Harakh's name means joy — the Drops of Joy collection 06:45 Chapter 4: Compassion as a core value — it's in the genes 08:30 Chapter 5: The Feldman Family Foundation — wealth as a tool for good 10:18 Chapter 6: How intention elevates a product beyond what you can see 12:00 Chapter 7: Chakras, colors, and building the Orenda product system 14:45 Chapter 8: Unlocking the throat chakra — finding your voice and worth 17:25 Chapter 9: Growing up between two worlds — luxury, struggle, and identity 19:40 Chapter 10: Choosing your own path 21:55 Chapter 11: The crown necklace — jewelry as self-reclamation 23:25 Chapter 12: Jewelry as talisman — grandmother's earring worn close to the heart 24:55 Chapter 13: Quiet luxury — what jewelry really means to those who collect it 26:24 Chapter 14: HARAKH artisans break for yoga — intention in every piece 27:55 Chapter 15: Recycled bottles, Reiki on every box — building with responsibility 30:15 Chapter 16: Gem of an Insight — know your worth; choose your 'I am' 32:08 Closing — I am Harakh. I am joy. #gemswithharakh #HarakhMehta #JulieFeldman #Orenda#gemswithharakh #intentionalliving #gemswithharakh #selfworth #chakrahealing #luxurypodcast #wellnessbusiness