Stape Enricher Tutorial: Improve Google Ads Enhanced Conversions

Improve your Google Ads enhanced conversions by automatically enriching your server-side events with first-party data using Stape's Enricher Power-Up. Get started with Stape at https://lnk.stape.io/Enricher In this tutorial, you'll learn what the Enricher Power-Up does, how it stores and restores first-party data, and the exact steps to configure it using Google Tag Manager server-side tagging and Stape. You'll also learn how to use the Enricher with Google Ads enhanced conversions to improve event match quality, increase conversion accuracy, and provide Google Ads with more complete data for campaign optimization and conversion modeling. The Enricher can automatically store and reuse identifiers including email addresses, phone numbers, names, address details, and marketing cookies. This allows conversion events to be enriched even when those details aren't available in the original event. In this video you'll learn: • What Stape's Enricher Power-Up is and how it works • How the Enricher improves Google Ads enhanced conversions • Automatic vs semi-automatic enrichment modes • Cookie storage vs Stape Store databases • Consent considerations for server-side tracking • How to send user-provided data using Google Tag Manager • How to test and validate enriched conversion events • How to check event match quality improvements in Google Ads This video is sponsored by Stape, a managed hosting solution for Google Tag Manager server-side containers. Stape includes a range of features designed to improve server-side tracking and data quality, including the Enricher Power-Up covered in this tutorial. YOUR EXTRA RESOURCES: ○ Get started with Stape – https://lnk.stape.io/Enricher ○ Save 20% with Stape promo code LOVESDATA20 (valid until 30 September 2026) ○ Stape Enricher Power-Up – https://stape.io/solutions/enricher-p... ○ Server-side tagging tutorial series –    • GTM Server-Side Tutorial Series   ○ Google Tag Manager course – https://www.lovesdata.com/courses/goo... JUMP TO A TOPIC: 00:00 Introduction 01:03 What is the Enricher Power-Up? 03:38 Enabling enhanced conversions in Google Ads 05:05 Configuring the Enricher in Stape 10:59 Sending user-provided data from Google Tag Manager 17:07 Testing and validating your implementation 21:19 Next steps TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq Join our courses: https://www.lovesdata.com/courses/ Subscribe for more videos: http://www.youtube.com/subscription_c... #Stape #EnhancedConversions #GoogleAds #ServerSideTagging #GoogleTagManager #GTM #GA4 #FirstPartyData #ConversionTracking #ServerSideTracking #DigitalAnalytics #MarketingAnalytics #GoogleAdsTracking #WebAnalytics #DataQuality