Meta Signals Gateway Tutorial – Set Up Server-Side Tracking with Usercentrics

Meta Signals Gateway helps improve the accuracy of your advertising data by serving your tracking pixel from your own domain instead of Meta's. In this tutorial, I'll show you how to set it up using Usercentrics' managed hosting solution, so you can get started without needing to configure or manage your own server. Get started with Usercentrics Meta Signals Gateway at: https://lovesdata.co/usercentrics-meta We'll start with a quick overview of what Meta Signals Gateway is and how it works. Then I'll walk you through creating a gateway in Usercentrics, setting up a pipeline, configuring a custom subdomain, and installing the Signals Gateway Pixel using Meta's tag template in Google Tag Manager. I'll also cover how to set up event deduplication if you're running the standard Meta Pixel alongside the Signals Gateway Pixel, and how to configure consent settings using Cookiebot. JUMP TO A TOPIC: 00:00 Introduction 01:00 What is Meta Signals Gateway? 02:09 Creating a Gateway in Usercentrics 05:24 Setting Up a Pipeline 08:37 Configuring a Custom Domain 11:07 Installing the Signals Gateway Pixel in GTM 14:46 Event Deduplication 16:15 Configuring Consent Settings 18:16 Publishing and Verifying Your Setup 20:39 Next Steps YOUR EXTRA RESOURCES: ○ Usercentrics Meta Signals Gateway: https://lovesdata.co/usercentrics-meta ○ Usercentrics GTM server-side: https://lovesdata.co/usercentrics-server ○ Cookiebot by Usercentrics: https://lovesdata.co/cookiebot ○ Cookiebot and Consent Mode tutorial:    • Cookiebot Tutorial: Set Up Consent Mode v2...   ○ Server-side GTM with Usercentrics tutorial:    • GTM Server-Side Tagging Made Easy   ○ Event ID JavaScript code: https://www.lovesdata.com/blog/meta-s... Join our courses: https://www.lovesdata.com/courses/ Subscribe for more tutorials: http://www.youtube.com/subscription_c... TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #MetaSignalsGateway #MetaPixel #ServerSideTracking #Usercentrics #GoogleTagManager #ConsentMode #Cookiebot #DigitalMarketing #MetaAds