How Cambridge Analytica Used Algorithms To Trawl Through Facebook User Data | Mach | NBC News
Facebook is under fire after admitting a political data firm improperly received access to profile data from tens of millions of users – and used it to try to sway voting habits. That firm, Cambridge Analytica, allegedly creates psychological profiles of voters and uses them to deliver highly targeted advertising campaigns. The firm denies wrongdoing but former staffer Christopher Wylie told the Today Show: “This was a company that really took fake news to the next level by powering it with algorithms » Subscribe to NBC News: http://nbcnews.to/SubscribeToNBC » Watch more NBC video: http://bit.ly/MoreNBCNews NBC News is a leading source of global news and information. Here you will find clips from NBC Nightly News, Meet The Press, and original digital videos. Subscribe to our channel for news stories, technology, politics, health, entertainment, science, business, and exclusive NBC investigations. Connect with NBC News Online! Visit NBCNews.Com: http://nbcnews.to/ReadNBC Find NBC News on Facebook: http://nbcnews.to/LikeNBC Follow NBC News on Twitter: http://nbcnews.to/FollowNBC Follow NBC News on Google+: http://nbcnews.to/PlusNBC Follow NBC News on Instagram: http://nbcnews.to/InstaNBC Follow NBC News on Pinterest: http://nbcnews.to/PinNBC How Cambridge Analytica Used Algorithms To Trawl Through Facebook User Data | Mach | NBC News
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