What is the Cambridge Analytica scandal?

Cambridge Analytica claims to use data 'to change audience behaviour'. But now a whistleblower, Christopher Wylie, has come forward to expose the company's practices. Wylie describes how its CEO, Alexander Nix, attracted support from the then Breitbart editor, Steve Bannon, and investment from the billionaire Robert Mercer before obtaining help from the Cambridge professor Aleksandr Kogan to harvest tens of millions of Facebook profiles Subscribe to The Guardian ► http://is.gd/subscribeguardian Subscribe to The Guardian on YouTube ► http://is.gd/subscribeguardian Support the Guardian ► https://support.theguardian.com/contr... Today in Focus podcast ► https://www.theguardian.com/news/seri... Sign up for the Guardian documentaries newsletter ► https://www.theguardian.com/info/2016... The Guardian ► https://www.theguardian.com The Guardian YouTube network: Guardian News ►    / guardianwires   Guardian Football ►    / guardianfootball   Guardian Sport ►    / guardiansportvideo   Guardian Live ►    / guardianmembership   Guardian Culture ►    / guardianculturearts  

Cambridge Analytica whistleblower: 'We spent $1m harvesting millions of Facebook profiles'
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Cambridge Analytica whistleblower: 'We spent $1m harvesting millions of Facebook profiles'

Cambridge Analytica Uncovered: Secret filming reveals election tricks
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Cambridge Analytica Uncovered: Secret filming reveals election tricks

This Is What a Digital Coup Looks Like | Carole Cadwalladr | TED
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This Is What a Digital Coup Looks Like | Carole Cadwalladr | TED

'So you won't take down lies?': Alexandria Ocasio-Cortez challenges Facebook CEO
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'So you won't take down lies?': Alexandria Ocasio-Cortez challenges Facebook CEO

The OnlyFans empire: What does the future hold?
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The OnlyFans empire: What does the future hold?

The ‘MeToo’ Backlash | The Global Dating Crisis: episode 2
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The ‘MeToo’ Backlash | The Global Dating Crisis: episode 2

Facebook's Cambridge Analytica data scandal, explained
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Facebook's Cambridge Analytica data scandal, explained

Facebook's role in Brexit — and the threat to democracy | Carole Cadwalladr
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Facebook's role in Brexit — and the threat to democracy | Carole Cadwalladr

The Power of Big Data and Psychographics | 2016 Concordia Annual Summit
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The Power of Big Data and Psychographics | 2016 Concordia Annual Summit

Trump tells Axios there are "no limits" to his power after the Iran war
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Trump tells Axios there are "no limits" to his power after the Iran war

When an audition changed TV forever
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When an audition changed TV forever

The psychology behind Facebook data breach - BBC News
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The psychology behind Facebook data breach - BBC News

Facebook CEO Mark Zuckerberg: My Personal Data Was Included In Cambridge Analytica Collection | CNBC
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Facebook CEO Mark Zuckerberg: My Personal Data Was Included In Cambridge Analytica Collection | CNBC

Did Cambridge Analytica play a role in the EU referendum? - BBC Newsnight
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Did Cambridge Analytica play a role in the EU referendum? - BBC Newsnight

Cambridge Analytica: Whistleblower reveals data grab of 50 million Facebook profiles
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Cambridge Analytica: Whistleblower reveals data grab of 50 million Facebook profiles

Cambridge Analytica's Aleksandr Kogan faces parliamentary questions
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Cambridge Analytica's Aleksandr Kogan faces parliamentary questions

Why HMRC Doesn’t Want You to Understand This
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Why HMRC Doesn’t Want You to Understand This

Christopher Wylie Wanted To Help Facebook — They Banned Him Instead (HBO)
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Christopher Wylie Wanted To Help Facebook — They Banned Him Instead (HBO)

"The Great Hack" documentary reveals how Cambridge Analytica helped sway the 2016 election
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"The Great Hack" documentary reveals how Cambridge Analytica helped sway the 2016 election

'Cambridge Analytica planted fake news' - BBC News
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'Cambridge Analytica planted fake news' - BBC News