How to Build Real Estate Projects That Sell Out.

How to build real estate projects that sell out before construction starts. Why some estates sell out before construction starts, while others struggle years after completion, from the founder of Gidi Africa. Subscribe for every full session from the S.O.L.D Series. Tobi Akerele is the Group President and Chief Executive of Gidi Africa. He built Gidi Real Estate Investment Limited on one thesis. Real estate is a product business, and the developers who win are the ones who build what the market is already waiting for. In this session at S.O.L.D, he says out loud what most developers only figure out after their third or fourth project. How to identify the buyer before you build. How to find the market gap before you commit. How to validate demand before you break ground. How to position for the buyer's psychology, not their bank statement. The Great Charter ran on 9 June 2026 at Legal City Cafe. This is the full Strategy session, the first pillar of the S.O.L.D framework, given by the developer whose entire model is built on the strategy he is teaching. S.O.L.D is the closed-room convening Legal City Cafe runs for Nigerian real estate developers. Strategy. Operations. Launch. Delivery. Four pillars. Four principals. One curated room per edition. The Dialogue, Edition II, runs 23 July 2026 in Lekki, Lagos. Apply for The Dialogue: https://sold.thelegalcitycafe.com Product Lab: https://productlab.thelegalcitycafe.com Cornerstone case study: https://cornerstone.thelegalcitycafe.com Website: https://thelegalcitycafe.com #SOLDSeries #LegalCityCafe #RealEstateNigeria #RealEstateStrategy #LagosRealEstate #TheGreatCharter #PropertyNigeria #GidiAfrica #TobiAkerele #GidiRealEstate