The Rise and Fall of Max Factor

Max Factor was not only a brand but a person. Actually, it was Max specifically who would grow the business in its early years due to his exceptional cosmetic talents, seeing a need and filling it. Over the years he innovated in so many ways, waterproof mascasa, popularising foundation, grease paint for the movie screen, popularising the word make-up entirely, the man grew the cosmetic industry from a new beginning. However, following his shocking untimely death, things would never be the same again Fashion Channel:    / @understitchyt   Patreon: patreon.com/understitch Unless otherwise obvious, photos in this video are from Getty Images or Alamy under their editorial terms used for non-commercial websites, blogs and social media posts illustrating matters of public interest. Affiliate Links for Books Used: Willett (2010) The American Beauty Industry Encyclopaedia: https://amzn.to/4ee09JL Basten (2012) Max Factor: The Man Who Changed Makeup: https://amzn.to/3z6BCYd Thomas (2016) Max Factor and Hollywood: A Glamorous History: https://amzn.to/3XwZv4y